Saturday 20 May 10am-3pm
In this workshop Ingrid Tufts will provide you with the practical tools to get your fledgling, or established, pottery business on track! Learn about pricing, creating a business plan, navigating the online world and utilising social media.
A series of topics will be work-shopped with participants using real life examples. The outcome is intended to be practical, with ideas, resources and strategies that participants can use in their own practice.
Product and Business Development * Balancing your artistic vision with market need * Researching * Types of manufacture, reproduction and the handmade * Considerations of use - function and testing * Pricing - pricing formulas, retail markup, percentages, commissions * Packaging * Business plans * The ethos of your practice * Selling your work * Different models of selling - markets, retail, different types of retailers, consignment versus wholesale, online * How to take the first steps * Accounting and book keeping
Product Promotion Photography - style, resolution, cost, DIY * Press * Printed materials * Online materials * Your contacts * Organizations that can help * Protecting your design, intellectual property and copyright * Establishing a following Online (a practical guide to getting online) * Web presence * Online store * Shopping carts * Online pricing * Directories and 3rd party stores * Social media
Ingrid Tufts Tutor Profile
Ingrid Tufts, a ceramist working under the Tufts label, produces her own range of handmade ceramic tableware that is stocked by retailers around Australia. Ingrid also works with clients on a variety of projects, including bespoke cafe ware for the hospitality sector. For more on the Tufts label visit www.tufts.com.au
"I enjoyed touching base with other ceramic artists, gaining insight into a practicing professional business and the sharing of ideas." 2013 student.